Alana Cruz
Co-Founder & CEO
Former community-bank lender who spent 12 years watching good businesses wait too long. She founded Apex to fix it.
Who We Are
We put capital in the
We put capital in the
fast lane.
Apex Velocity was built on one conviction: great businesses shouldn't lose to slow money. We engineered a funding experience that matches the pace of the entrepreneurs we serve.
Our Story
Born from a missed opportunity.
In 2014, our founders watched a thriving regional contractor lose a career-defining contract — not because the numbers didn't work, but because a traditional lender took five weeks to say "yes." That delay cost the owner the deal, and it lit a fire.
We set out to rebuild small-business lending from the chassis up: real underwriting based on real performance, technology that decides in hours instead of weeks, and humans who actually pick up the phone. The result is Apex Velocity — a funding partner engineered for speed without sacrificing fairness.
Today we've deployed more than $1 billion in capital to over 10,000 businesses, and we're just getting up to speed.
Our Mission
To deliver the right capital to relentless business owners faster than anyone else — fueling growth at the exact moment opportunity strikes.
Our Vision
A world where access to working capital is measured in hours, not weeks — and where speed is never the reason a good business stalls.
$1B+
Capital Funded
10,000+
Businesses Served
95%
Funded in 48 Hrs
90%
Renewal Rate
22%
Referral Rate
What Drives Us
Core values.
Speed Without Shortcuts
Fast is only valuable if it's fair. We move quickly and underwrite responsibly — every single time.
Radical Transparency
No hidden fees, no fine-print traps. You'll see your full cost of capital before you ever sign.
Owners First
We win when you win. 90% of clients renew and 22% refer a peer — our scoreboard is your growth.
Relentless Drive
We obsess over shaving hours off every step. Standing still isn't in our gearbox.
Behind the Wheel
Leadership team.
Operators, underwriters, and technologists who've sat on both sides of the table.
Devon Vargas
Co-Founder & CTO
Fintech engineer behind our real-time underwriting engine. Believes a funding decision should take minutes, not meetings.
Priya Nair
Chief Risk Officer
Two decades in credit and capital markets. Keeps us fast and disciplined, balancing speed with smart, sustainable lending.
Jordan Okafor
VP, Client Success
Leads our team of funding specialists. Obsessed with the 90% renewal rate and the relationships behind every number.
The Track Record
Milestones at speed.
2014
Apex Velocity is founded
Two founders, one mission, and a garage office in Austin. First loan funded in week three.
2016
Real-time underwriting goes live
Our proprietary engine cuts average decision time to under 48 hours, a category first.
2018
$100M funded
We cross nine figures in deployed capital and expand into equipment financing and factoring.
2021
Full product lineup launches
Seven funding products under one roof, from lines of credit to SBA loans.
2023
10,000 businesses served
Same-day funding becomes standard for qualified applicants nationwide.
2025
$1 billion deployed
We pass the billion-dollar mark with a 90% renewal rate — proof that fast and fair can coexist.